You think YOU'RE good at concepts...

If my French is rusty, you'll have to excuse, but the tagline of these Amnesty International ads appears to be "This exists. Not here, but right now." DAMN. Right? Daaamn. So very powerful. In a related, and more perverse way, they kind of remind me of both the stripper ads and the money ad.
And on a total nerd level, can you imagine the colour matching with the actual background? Why is European design so much better than North American design? I'll tell you why. They embraced the boobs. Once embraced, they became old news, and new ideas sprung up. Remember that Seinfeld episode when George had to abstain from sex for six weeks and became hyper-intelligent? I rest my case.