Friday, June 08, 2007

total barf


It's always perplexing to me when I see a logo this bad being used for such a high level cultural event. Didn't someone along the way (and before the $800,000 cheque was written) say, "wow... this a career ending identity... maybe we should take another approach". Draw your own conclusions, but I personally think it's way too dated, didn't even see "2012" right away, and think the word "london" will be basically invisible in most applications. I have to ask... what the grissle???

9 comments:

LHW said...

This is suicide worthy.

Does the world not care about design at all? Was the person in charge of this budget actually blind? I don't even know where to start.

LHW said...

Here are some comments from London 2012 organising committee chairman Seb Coe, taken from a BBC interview:

"It's not a logo, it's a brand that will take us forward for the next five years," he told BBC. "It won't be to be eveybody's taste immediately but it's a brand that we genuinely believe can be a hard working brand..."

And more from Tony Blair:

"When people see the new brand, we want them to be inspired to make a positive change in their life."

An unrelated quote by Stefan Sagmeister:

"Branding is dead"

Milks said...

it gets better... the animated version of the logo is causing seizures...

http://news.bbc.co.uk/2/hi/uk_news/england/london/6724245.stm

http://sport.guardian.co.uk/london2012/story/0,,2096488,00.html

John Ryan-Lipp said...

It looks like Lisa Simpson giving head. Or maybe that's just me.

Jenn L said...

man that is ugly, it makes me almost as sick as i was last night. griz!

Jenn L said...

john stewarts take on the olympic logo.

http://beadesigngroup.com/

amazing!

Jenn L said...

this i also found highly amusing

http://www.youtube.com/watch?v=hPjF8iL8qA4&mode=related&search=

so griz.

Jenn L said...

okay so another one.

relating to john's comment

http://www.youtube.com/watch?v=4uo3u6s4MLU&mode=related&search=

carmel dias said...

Hahahah it totally does look like Lisa Simpson giving head.
that's total uggers!!!!!!!!