Campaign for real beauty?
also, check out http://www.campaignforrealbeauty.com/
I love the video and the message but I am uncomfortable with the whole campaign. It seems Unilever (who owns Dove and many other beauty product lines) is a bit of a hypocrite. Why do we still need to show women parading around in their underwear - at any size? Besides, these women are still covered in make-up and airbrushed. Is Dove still making a buck off women's low self-esteem but with a twist? The scariest part is that this campaign is radical. Kinda sad. Maybe I'm just a party pooper.
What do you guys think?
5 comments:
i think it is a good baby step to show women with different body types. but yeah it is really stupid to claim that the women in the dove campaign are not airbrushed to death like the one they show in their new ad thing.
really stupid.
do they claim that they're not airbrushed? i don't think so. i think there needs to be steps taken to reach the goal, you can't just launch a campaign that tackles EVERY illusion of the beauty myth. think of how long this myth has been around, and how many layers it involves. this isn't as clear cut as it may seem.
and yes, of course Dove wants to make a buck off of this, think of Benetton. it may be depressing, but you can't really expect a money-grubbing company to drop its money mandate in favour of making the world a better place, their bottom line will always be monetary. on the positive side, however, it's gotten people talking. it does in fact open up or rather evolve the idea that thinner is not necessarily more beautiful, which in my opinion is a good place to begin.
no they don't claim that, but by making an ad showing that all the "regular ads" air brush people definetly gives the viewer the idea that dove does not do this.
Dove's money mandate is to sell a definition of beauty to women. Plain and simple. They have just chosen a definition that differs from typical stereotype of female beauty.
It's also unoriginal. The 70's tried to sell women natural beauty, the 80's health etc. and it has not made a difference in changing the definition of beauty.
It will not evolve the definition of female beauty because that can only be changed by female subcultures and not by beauty product companies.
No matter how seemingly positive the message is, Dove is playing into women's insecurities about their image the same as all the other beauty companies. They just do it way better and are much more clever about selling to women. In my opinion.
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